Princess Highway is a high street clothing brand, categorically not a high or a fast fashion one! Our collections have relatively short runs, an inclusive appeal, and are made by Suppliers with whom our parent company Factory X, has direct, strong, and long-standing relationships, in compliance with our code of conduct, and supported by a local and bilingual support team.

Following principles of ethical sourcing, animal rights, equality & diversity and a living wage for all, the brand creates styles that care about people, the planet and the future. The company provides Modern Slavery Training, Independent CSR Audits for social compliance, environmental and chemical assessments, and performance improvement plans are available for those suppliers struggling to meet the standards.

Princess Highway design and production teams are continuously improving ways of working and endeavour to make the best quality products in our price range, even if that means taking less margin to maintain the workers’ salaries or fabrication.

Our mission is to inspire people, celebrate their individuality and spread the joy, so everyone involved in creating our ranges from design to production and factory workers to fashionistas all get that feel good factor for real, and feel to care and cherish their garments for as long as possible.